How we measure, and what our numbers actually mean
Every company publishes percentages. Few explain where they came from. This page sets out how we measure, and lists every figure published on this site with its source, its period and its limits, so you can judge its weight yourself instead of taking our word for it.
Three rules we hold to on every engagement
We measure before changing anything
During the diagnosis week we pull the current state from your system, not from our estimates: how many deals are open, where they sit, how long a new lead waits for a reply, and how many steps are done by hand. Those figures are the starting point, recorded and dated before we touch a single setting.
We compare like for like
After go-live we pull the same figures from the same source using the same definition. If the definition changes between before and after, the difference comes from the definition rather than the work. Any change in definition is stated openly.
We state the period
A number without a period means nothing. Every result carries the timeframe it was measured over, who measured it, and whether it is a realised figure or an annualised estimate built from a monthly effect.
Every published figure, and where it came from
The outcomes below were delivered through Pentaskill, the French company Pipellence’s founder built and ran between 2023 and 2026, before founding Pipellence in Riyadh in January 2026. We publish them because they are the founder’s real track record, and we attribute them to where they actually happened.
B2B companies in France and Germany the founder worked with through Pentaskill between 2023 and 2026.
Limit: This is a Pentaskill figure, not a Pipellence one. Pipellence was founded in Riyadh in January 2026.
One B2B client, increase in booked meetings over six months, measured from that client’s own system.
Limit: A single client result, not an average. We do not expect the same figure for every company; it depends on list size and offer quality.
Reduction in manual data-entry steps after automating lead capture and follow-up, measured on specific workflows.
Limit: Measured on the processes we automated, not on all of a team’s work. Workflows we did not touch are excluded.
Clément was about to hire two full-time people for work the automated systems ended up doing instead. The figure is the annual cost of those two roles, which he did not have to carry.
Limit: This is cost avoided, not money recovered from an existing budget. It assumes both hires would have gone ahead and stayed a full year. Clément did not provide a testimonial; this is an outcome we studied, not a quote from him.
What we do not promise
- We do not promise a search ranking. Nobody can guarantee one, and anyone who does is selling you a fiction.
- We do not generalise one client result to the rest. Outcomes shift with market, team size and data quality.
- We do not publish a number we cannot trace to a source and a date. Where the source is missing, the number is removed rather than polished.
- We do not present an annualised estimate as money collected. An estimate is labelled as one every time.
- We do not attribute Pentaskill work to Pipellence. They are different entities over different periods.
Want your own starting numbers?
The Revenue Leak Audit starts the same way: we pull your current numbers from your system and hand you a map of where leads are leaking. No commitment.